Look Great, Feel Better! Pur Collagen Body Renew helps enhance skin elasticity, density, and appearance of smooth skin. It works from within to help promote healthy collagen and elastin production. As an added benefit, it can help reduce eye wrinkles within 4 weeks as well as fine facial lines. It also helps you feel better by reducing joint pain associated with osteoarthritis. Looking and feeling great from within and your skin is the inspiration for Pur Collagen Body Renew. There is indeed a path to less osteoarthritis-related joint pain that also promotes smooth skin and reduces the appearance of fine facial lines and eye wrinkles. Collagen peptides exist throughout the body and are the most dominant protein in the extracellular matrix (ECM). They are an important structural component of skin; connective tissues such as cartilage, ligaments, and tendons; as well as bone matrix. Indications for use of collagen include improving joint damage from wear-and-tear as well as improving the quality of skin, hair, and nails. Not all collagen peptides are the same. Research has identified 28 different collagen types, and each type is comprised of homotrimers and heterotrimers that are formed by three polypeptide chains known as alpha chains, of which 40 types exist. The structural hallmark of all collagens is their triple helix. Different types of collagen contain differing protein and amino-acid composition. New Roots Herbal’s Pur Collagen Body Renew contains types I and III bioactive peptides from hydrolyzed collagen known as Verisol, which have been clinically proven to benefit the health of hair, skin, and nails.